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Treon strengthens leadership team with new Senior Vice President of Sales & Marketing and Chief Financial Officer

Tampere, Finland – September 11, 2025.

Treon, a leading IoT solutions company, is exited to announce two key additions to its leadership team as the company begins the next phase of its growth journey. 

Tom Nordman joins as Senior Vice President of Sales and Marketing, and Lassi Koskinen as Chief Financial Officer. Together, they will further strengthen Treon’s commercial and financial operations, reinforcing the company’s position as a global leader in IoT and driving continued growth and impact worldwide. 

Tom brings extensive international experience from Silicon Labs, where he held global business, marketing, and product leadership roles and served as Country Manager in Finland. He co-founded Bluegiga Technologies in 2001, which grew to serve more than 3,000 customers before being acquired by Silicon Labs in 2015.   

Tom’s appointment strengthens Treon’s global sales and marketing leadership. He will work closely with Juhani Kallio, Senior Executive, Strategic Sales, and Samah Zain, Head of Growth, to build on the strong foundation already in place. 

Tom brings extensive international experience from Silicon Labs, where he held global business, marketing, and product leadership roles and served as Country Manager in Finland. He co-founded Bluegiga Technologies in 2001, which grew to serve more than 3,000 customers before being acquired by Silicon Labs in 2015.

"I’m thrilled to join Treon. In my 25 years in the industry, I’ve rarely seen IoT system expertise as advanced as Treon’s. What truly fascinates me is how Treon is transforming material handling, manufacturing, and vehicle management with predictive insights. By combining IoT sensors, AI, and scalable cloud architecture, we’re helping industries shift from reactive maintenance to resilient operations—preventing costly downtime before it happens. This transformation is not only exciting, but it’s also expected to fuel Treon’s growth for years to come, and what could be more fulfilling than being part of this journey?"
Tom Nordman
Senior VP of Sales and Marketing, Treon

Lassi joins from Cloudpermit, a SaaS company acquired by The Riverside Company in 2024. He previously served as VP of Finance at M-Files, scaling revenue from €20M to €70M through a SaaS transformation and multiple funding rounds. With deep experience in building scalable business models, Lassi will play a key role in strengthening Treon’s evolving commercial strategy. His strong background in financing and capital strategy will also support Treon in securing future funds to accelerate growth. 

In addition to his recent roles, Lassi brings over 14 years of experience at Nokia Corporation, where he worked across several business units. This background provides broad financial and operational expertise to support Treon’s rapid scaling. 

"I’m very excited to join Treon at this phase when the company is preparing for its next leap forward," said Lassi Koskinen. "I have gained experience in building scalable structures, and Treon has a great opportunity to create something huge. Being part of that journey is both a privilege and a motivation for me."
Lassi Koskinen
CFO, Treon

With these appointments, Treon continues to strengthen its leadership team to meet growing global demand and accelerate its mission to deliver world-class IoT solutions that make a lasting global impact. 

About Treon 

Treon is a leading technology company with a mission to help businesses improve productivity, enhance operational visibility, and sustainability. Its platform, Treon Connect, boosts operational efficiency by utilizing data-driven automation to extend machine lifespan, monitor assets, increase productivity, and ensure safety across industries. Treon is trusted by global leaders to provide secure, customized products that integrate seamlessly into existing business solutions. For more information on Treon Connect visit Treon website or Treon LinkedIn

Treon press inquiries

Samah Zain, Head of Growth 
samah.zain@treon.fi 
+358-505507331